Some days it’s easy to get out for your morning ride. On other days it can be more of a challenge—especially if there’s cold weather in the forecast. When winter threatens to keep you off your bike, zip up in our Men’s Prime Alpha Jacket for the extra war
With our Prime SWAT Liner Shorts, you can safely stow all your essentials right in your shorts and say goodbye to cumbersome packs and hello to streamlined trail adventures. Designed to be worn discreetly beneath your favorite Trail Shorts or Pants, these
With strategically placed mesh pockets on the thighs and lower back for seamless storage, your essentials are always at hand with the Prime SWAT Bib Shorts. The plush elastic suspenders and brushed tricot suspender anchor provide a secure, irritation-free
The Prime SWAT Bib Shorts deliver lightweight performance and unmatched functionality, making them your ultimate partner for long rides and big adventures. Strategically placed mesh pockets on the thighs and lower back keep your essentials—phone, tube, or
Introducing the Prime Lightweight Short Sleeve Jersey, our lightest and most advanced jersey yet. Weighing in 40% lighter than our standard Prime Jersey—and even lighter than an empty 26oz water bottle—it’s the ultimate choice for hot days and steep climb
Our Gravity Shorts are the perfect blend of durability, ventilation, and fit. Constructed from the robust Nylon Cordura fabric, these shorts redefine resilience, providing both protection and agility. Lightweight, stretchy, and abrasion-resistant, they se
With unrestricted movement and plenty of room for pads, the Gravity Training Long Sleeve Jersey—is your ultimate companion for long trail rides and all-day park sessions. Crafted from lightweight, moisture-wicking fabric with lightning-fast drying capabil
Maximize comfort and control with the Grail Short Finger Gloves. Featuring a proprietary pad system designed by Dr. Kyle Bickel M.D., these gloves improve circulation and distribute pressure evenly to reduce numbness and keep your hands feeling fresh on e
Our Body Geometry Dual-Gel gloves are all about comfort. They feature strategically placed gel pads throughout the palm to alleviate hand fatigue by relieving pressure on the ulnar nerve. This design also comes with the added benefit of minimizing hand nu
The Flag Graphic 6-Panel Dad Hat embraces the iconic 6-Panel Dad hat structure with a gently curved brim, offering a timeless yet on-trend look. Crafted from durable cotton twill material, it ensures longevity and comfort for your everyday wear.
Achieve t
Protect your head from harmful UV rays with the Deflect™ UV Cycling Cap. Designed as a smart alternative to sunscreen for the top of your head, this cap provides UV 50+ protection, far exceeding what your hair or helmet alone can offer. Made with fine-as-
